Frequently Asked Questions

What is the Nykaa Affiliate Program (NAP)?

The Nykaa Affiliate Program (NAP) is India's largest creator-led affiliate network with 20k+ creators across India.

Creators with 5K+ followers can join NAP, generate unique affiliate links from their dashboard, and earn commission every time someone shops on Nykaa using those links.

NAPpers earn 8% commission on every successful purchase made through their affiliate links — across categories.

How can I join NAP?

Joining NAP is quick and easy:

• Go to the Nykaa app > click on the top left drop down > click on the Nykaa Affiliate Program to sign up
• Complete your profile by adding your basic details, social media links, and official email ID
• Update your bank and GST details and click on submit
• Once verified, your profile will be approved and you’ll receive a confirmation email

That’s it — you’re officially a NAPper!

How does the Nykaa Affiliate Program work?

NAP is designed to be simple and creator-friendly.

• Share products you genuinely love, using unique affiliate links generated from your NAP dashboard.
• Add these links to your social media content, stories, reels, bios, or even chats with friends and family.
• When someone clicks on your link and makes a purchase on the Nykaa app or website, you earn a commission.

What is a NAP ID and how do I get one?

Your NAP ID is your unique identifier on the Nykaa Affiliate Program. It is generated automatically once you successfully sign up on NAP. In case of finance or product related queries always share your NAP Id for a quick response.

How do I sign up for the Nykaa Affiliate Program?

You can sign up directly via the Nykaa App or website by registering with your basic details and social media handles. Once approved, you can start generating and sharing affiliate links instantly.

Where can I view my earnings and commission?

You can track your earnings, pending commission, and approved payouts directly from your NAP Dashboard under the Earnings/Commission section.

Why is my commission not reflecting yet?

Commission reflects only after the order is successfully delivered and the return window is closed. Any cancellations or returns will not be eligible for commission.

How do I get started on NAP?

Once signed up, go to the Nykaa app, click on the top left drop down, select Nykaa Affiliate Program and start your journey on NAP.

How can I access NAP on Nykaa app?

The email id used to sign up on NAP should be same as your Nykaa registered email id. With this you can access NAP via Nykaa app.

How does data tracking work?

NAP tracks clicks, conversions, and sales in real time. You can monitor all performance metrics under the Data Tracking section of your dashboard.

What is Auto DM and how does it help?

The Auto DM feature allows you to automatically send affiliate links to followers via DM when they comment on your Reel asking for a link. This helps creators instantly share product links and drive conversions more efficiently.

What are Rewards on NAP?

Rewards are special incentives and bonuses for all NAPpers. Keep an eye on your emails and whatsapp to receive information on Rewards comms.

How to get PR on NAP?

• Fill out the PR form, which is circulated via email every 6 months, to share your preferences and receive PR packages that match your interests.
• Based on your responses, relevant NAP PR campaigns will appear on your dashboard.
• You can opt in to campaigns that align with your content focus. You’ll receive a notification once your profile is approved for a campaign.
• After posting the content on your social media account, upload screenshots of the post on the dashboard for record and tracking.
• PR selection (Luxe or Non-Luxe) depends on what best fits your content style and audience profile.

How do I add or update my bank details and when does this get verified?

You can add or update your bank details from the Payments section on your NAP Dashboard. Ensure all details are accurate to avoid payout delays.

What is the NAP payment structure?

Payments are processed with a 15-day payout period (this is to account for the return order period).

When and how are payments processed?

Payments are processed 15 days after the end of each month. The NAP finance team will send an email with payout details.

• GST-registered NAPpers: You will need to upload your invoice on the dashboard to process the payment.
• Non-GST registered NAPpers: The payout amount will be directly credited to your registered bank account, and you will receive an automated email from NAP with the payment details.

How do I generate invoices on NAP?

Invoices need to be generated only if you are GST registered. Once you receive the payout details via email, you can generate your invoice and upload it on the dashboard for processing.

If you are not GST registered, no invoice is required. Your payout amount will be directly credited to your registered bank account.

What should I do if my payment is delayed?

If your payment is delayed, respond on your payout email and ask for a timeline. Alternatively reach out to us via details mentioned in the contact us section.

What are Monthly NAP Emailers?

Keep an eye out on monthly emailers - you can stay updated on new launches, offers, trending content pegs, tips to increase earnings and important announcements.

What happens in Monthly Workshops?

NAP workshops are interactive sessions where creators learn growth hacks, content strategies, and monetization tips from experts. Keep an eye out on our IG handle @napbynykaa for monthly sessions and workshops hosted by BIG creators before Pink Sales.

How do push notifications work for NAPpers?

Push notifications on your phone alert you about new NAP campaigns, PR opportunities, rewards, and important updates so you never miss out.