Get Started With NAP
What Is NAP?
Nykaa Affiliate Program (NAP) is a program run by Nykaa that allows external content publishers to serve automatic text, image, video, or interactive media advertisements from the Nykaa universe (Nykaa.com, NykaaFashion.com, Nykaaman.com) that are targeted to publishers content and audience and divert traffic to Nykaa.
Nykaa Affiliates can earn every time a user clicks on the affiliate links and makes a purchase on the Nykaa app/website. For example if you are a content creator of a makeup blog, you can choose to advertise popular (precomputed) or curated makeup products from Nykaa.com on your blog to your customers. Your customers get quick access to a collection of curated or automatically suggested makeup products and you make commission when your customers purchase while clicking on those links. These links can be used on social media as well as blogs.
How/where can you use NAP links?
You can use NAP links on all your social media handles like Instagram posts, swipe up stories on Instagram, YouTube descriptions and even across WhatsApp!
Feel free to use NAP links for every product available on our website. NAP links can be made product specific or even for a particular brand/product page on the website.
Benefits of using NAP links
Using NAP links for your content will give your audience easy access to the products you have suggested.
By joining our affiliate program, you can earn a commission every time a user clicks on the banner/link and makes a purchase on our site.
How to create NAP links?
You can follow the step by step process as explained below to create your own customised links.
First you need to go to your dashboard https://affiliate.nykaa.com/ and login.
Step 1: Open Your Homepage Dashboard
Step 2: Go to Create Link on the right side
Step 3: Type a name for the link and copy paste the URL in the left bottom corner box
Step 4: Click on ‘Generate Sharable Link’
Step 5: Click on ‘Copy Sharable Link’ (blue highlighted link - don't select and copy, just click the pink button)
How to check your NAP link progress
You can check your progress by monitoring the number of orders that have been placed via your links on your dashboard. Please note the dashboard updates every 48 hrs. Please note that cancelled and returned orders will not be accounted for.
How do I see sales data?
Below is the process:
Step1: Go to the left top corner of your dashboard
Step 2: Click on 'Reports'
Step 3: Then select ‘Orders and Traffic’
You will find all the data there, sorted by month, product and orders placed.
Commission Structure for Nykaa Affiliate Program
This new commission structure will be applicable from October 2020 for all affiliates.
The Nykaa Affiliate program has a fixed commission structure of 8% across all categories and including new and repeat users.
For example, if an affiliate manages to get 7 successful orders worth INR 9000 from the first to the last day of a month, their final commission will be INR 720.
The commission amount is subject to tax provisions;
- TDS deduction of 5% is mandatory and will be applicable on every payment.
- If you are GST registered then 18% [SGST(9%) + CGST(9%)/IGST(18%)] is applicable on your invoice (GST users need to submit a monthly invoice to process the commission payment).
If your commission value is under INR 5000, it will be paid out in the next payment cycle after you cross INR 5000.
Payment Cycle for Nykaa Affiliate Program
We count the payment cycle from the first to last day of each month.
You will receive a detailed email with the number of orders, revenue and final commission by the end of the said month + 45 days and 15-20 days later the amount will be credited into your account.
So for example, March’s detailed payment email will reach your inbox between 15-20th May, and the payment will be completed between 20-30th May latest.
NAP PR campaigns
Every month we reach out to our select NAPpers for NAP brand associations where NAPpers receive PR kits to experience and try out new products.
Please note that PR packages are sent only to shortlisted NAPpers and are contacted with details and Brand product briefs via email.
The shortlisted NAPpers are selected based on their performance and revenue generation, which is monitored by us regularly.
Best practices that garner more link clicks;
1) Youtube videos (Use NAP links in the description box for each product mentioned in the video for it to be easily accessible for your followers)
2) Instagram stories (Swipe up links that redirect followers to the product page)
3) IGTV (Use NAP links in the description box)
4) WhatsApp (You can share NAP links on WhatsApp groups along with the links to your handle)
5) Facebook posts (Use NAP links in the description box)